To amplify the event experience, we activated four carefully selected creators to provide live coverage throughout the day. The content focused on exclusive behind-the-scenes access, event highlights, design showcases, and appearances by Lewis Hamilton, offering audiences an authentic look inside one of RIMOWA's most prestigious brand activations.
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Through a combination of real-time storytelling, premium visual content, and creator perspectives, the campaign successfully extended the reach of the event beyond its physical audience. The creators captured key moments, generated excitement around the Design Prize, and reinforced RIMOWA's position at the intersection of design, innovation, and modern luxury.
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The campaign delivered strong visibility among highly relevant audiences, creating significant awareness and engagement while enhancing the exclusivity and cultural relevance of the RIMOWA brand.