JIMI PALAIS Hamburg’s Largest Billboard Takeover for Maximum Brand Visibility
CHALLENGE
JIMI PALAIS set out to create maximum brand visibility for its latest collection through one of Hamburg's most prominent out of home advertising placements. The campaign centered around a large-scale billboard takeover on Amsinckstraße, one of the city's busiest traffic corridors, designed to generate continuous brand exposure over an extended period and strengthen awareness among a broad urban audience.
WHEN
February – May 2025
PLATFORM & FORMAT
Out of Home (OOH) - Premium Billboard
DURATION
3 Months
To maximize visibility, JIMI PALAIS secured a premium billboard location on Hamburg's Amsinckstraße, a major arterial road connecting the city center with the Elbbrücken area and one of the most heavily trafficked routes in the city. The campaign delivered constant exposure to commuters, business travelers, and visitors entering and leaving central Hamburg. Over a period of more than three months, the billboard served as a permanent brand touchpoint, ensuring repeated visibility and strong recognition effects. The location was strategically selected due to the exceptionally high traffic volume on Amsinckstraße, providing continuous exposure to tens of thousands of motorists every day. By combining a landmark placement with a long campaign duration, JIMI PALAIS achieved sustained visibility at scale, reinforcing brand awareness and generating millions of impressions throughout the campaign period.
