To capture the excitement of the Miami Grand Prix, Keys4Media coordinated a team of seven leading US automotive creators on-site throughout the event. Each creator documented their experience in real time, providing audiences with exclusive behind-the-scenes access, event highlights, paddock content, and authentic perspectives from one of Formula 1's most anticipated race weekends.

The campaign focused on Instagram Stories, enabling continuous event coverage and real-time engagement. Through creator-led storytelling, followers were immersed in the atmosphere of the Miami Grand Prix while experiencing the Cadillac Formula 1 Team through trusted voices within the automotive community.

The project generated extensive social media visibility and authentic audience engagement throughout the event weekend. By combining on-site creator coverage with real-time storytelling, Cadillac Formula 1 Team successfully increased brand exposure among automotive enthusiasts and Formula 1 fans while creating a steady stream of high-quality content from the event.